A New Parent's Guide to Better Sleep

Once Upon a Time, Getting Babies to Sleep Was a Challenge...

Now, thanks to the sleep experts at JOHNSON'S^®, a clinically proven before-bed routine, and a remarkable line of JOHNSON'S^® products developed with NATURALCALM^™ essences, all babies can sleep better.

Every baby is different. Some seem able to fall asleep easily anywhere. Others are born night owls. Whatever type of sleeper your baby is, JOHNSON'S^® can help! This booklet provides information on a unique, simple, nightly before-bed routine and the ONLY line of baby bath and massage products clinically proven to help babies sleep better…so you can help your baby get to sleep faster and spend less time awake during the night.

A Good Night's Sleep Starts With JOHNSON'S^®

JOHNSON'S^® is a name you can trust, with a commitment to baby care that generations of mothers have relied on for more than 100 years. JOHNSON'S^®, working with pediatricians and pediatric sleep experts, has expanded its line to bring you innovative products and the information you need to help your baby sleep better. And better sleep for your baby may mean better sleep for you.

JOHNSON'S^® is introducing a new line of bath and massage products with NATURALCALM^™ essences—ingredients specially designed to help calm and relax. In fact, the JOHNSON'S^® 3-step, before-bed routine using JOHNSON'S^® BEDTIME BATH^® and JOHNSON'S^® BEDTIME LOTION^® is clinically proven to help baby sleep. Count on the sleep experts at JOHNSON'S^® to help you and your baby rest easy.

Sleepy Time—A Necessity for Every Baby

Happy, Healthy Babies Need a Good Night's Sleep

A good night's sleep is just as important to your baby's well-being as it is to yours. Just as you feel terrible after a poor night's sleep, so can your baby. Babies who sleep well are better rested and can be happier and less cranky during the day than babies who don't get enough sleep. Many parents comment on the improvements they see once their babies begin to sleep through the night.¹

When Baby Sleeps, It's Good for the Whole Family

When baby doesn't sleep, it affects the rest of the family. By helping your baby become a better sleeper, you're helping the whole family get a good night's sleep. And that's not only good for you, but good for your baby as well. Happy, well-rested parents are less stressed and better able to face the challenges that babies present each day.

Learning to Sleep

All newborn babies start out waking and sleeping for a few hours at a time around the clock. As they grow older, babies can sleep better and for longer periods of time.

Important Tips on Infant Sleep

Make sure baby's sleep environment is appropriate. The room should be as quiet as possible, with subdued lighting, no TV, and very little traffic. Also, put your baby to bed at the same time every night to help baby's internal clock "learn" a regular sleep time.

Set Realistic Goals

Newborn babies shouldn't be expected to sleep through the night before they are 6 weeks old. Talk to your pediatrician about how much sleep your baby needs.

A Comforting Routine and JOHNSON'S^® BEDTIME BATH^® and JOHNSON'S^® BEDTIME LOTION^® Containing NATURALCALM^™ Essences Can Improve Sleep

Sleep experts agree that it's important to create a calming before-bed routine for your baby. A warm bath using JOHNSON'S^® BEDTIME BATH^® with NATURALCALM^™ essences, a soothing massage using JOHNSON'S^® BEDTIME LOTION^® with NATURALCALM^™ essences, and quiet activities can signal that it's time for bed. Help your baby settle down with the routine that is clinically proven to help your baby fall asleep more easily and sleep through the night better.

JOHNSON'S^® 3-Step Before-Bed Routine…Three Steps to Better Sleep

Step 1 Bathe…Bubbles Away to Dreamland

Your baby's bath time should be an uninterrupted and enjoyable part of your day. A warm bath (90ºF to 100ºF) using JOHNSON'S^® BEDTIME BATH^® with NATURALCALM^™ essences is an excellent way to help your baby relax and prepare for sleep. It's also a perfect way to separate "busy time" from "time for bed," while giving you the chance to bond with your baby.

Remember to make sure that everything you need—towel, clothes, diaper, baby wash—is within reach. And remember—NEVER leave your baby unattended in water, not even for a moment.

Step 2 Massage Your Way to Sweet Slumbers

After the bath, when your baby is clean and snuggly, moisturize your baby's skin using gentle JOHNSON'S^® BEDTIME LOTION^® with NATURALCALM^™ essences. A massage can be comforting and can help your baby switch to "nighttime" mode.

Massage has clinically demonstrated benefits. It has been shown to contribute to healthy weight gain, improve babies' sleep patterns, and calm them when they're irritable. Choose a warm, quiet room, and play calming background music if you like.

Sleep Tip: A video is worth a thousand words! See a demonstration of infant massage techniques online at www.johnsonsbaby.com/sleep.

To massage your baby, begin with a quarter-size amount of JOHNSON'S^® BEDTIME LOTION^® or JOHNSON'S^® BEDTIME TOUCH^™ Massage Gel in your palm. Rub your hands together to distribute and warm. In long, fluid motions, gently rub your hands from the top of baby's shoulders down the back to the waist, from the thighs to the feet and up the thighs again, and from the shoulders to the hands and back to the shoulders.

Remember, these are just helpful tips. Your gentle touch is what is most soothing to your baby. Just do what comes naturally.

Step 3 Quietly Off to Sleep With Lullabies and Soft Light

Follow bath and massage with quiet activities to settle your baby down for bed. You can set the mood for quiet time with soft tones and melodies. The warmth of your voice can be very comforting, and a quiet before-bed activity, such as reading, also can help settle your baby down. You can also try singing softly to your baby. Babies should be placed in their cribs drowsy but still awake. This will help them develop the ability to "self-soothe." Babies who develop this ability are more likely to go back to sleep on their own when they awaken at night.

Don't get in the habit of rocking or nursing the baby to sleep! Your baby is learning sleep habits now, and will someday be a toddler who should be able to go to sleep without being held and rocked. Keep the routine consistent, even with caregivers or when you and baby are away from home. And take turns with your partner putting your baby to bed. This allows your partner to bond with baby too!

Sleep Tip: "White noise," or "ambient sounds," can help block out distracting noises. Create your own ambient "soundtrack" on www.johnsonsbaby.com/sleep.

Clinical Proof That Babies Can Become Better Sleepers

Researchers conducted a clinical study to prove that the JOHNSON'S^® 3-step nightly routine would help babies sleep better. For this study, parents were asked to follow a simple 3-step before-bed routine:

1. 1 Give baby a warm, relaxing bath using JOHNSON'S^® BEDTIME BATH^® with NATURALCALM^™ essences
2. 2 Massage baby using JOHNSON'S^® BEDTIME LOTION^® with NATURALCALM^™ essences
3. 3 Engage in a quiet activity, such as reading, singing a lullaby, or playing relaxing music, before putting baby to bed

When their mothers followed this before-bed routine, babies fell asleep faster and slept longer, so they slept better. Mothers also reported benefits for themselves, including feeling less tense and tired and having more energy.

Keeping Baby Safe Through the Night

The American Academy of Pediatrics recommends placing infants to sleep on their backs to reduce the risk of Sudden Infant Death Syndrome (SIDS). A safe crib environment is also essential.

• Crib slats should be no more than 2 3/8 inches apart; no corner posts, finials, or decorative cutouts
• Less than 2 fingers' space between mattress and side; firm, flat foam or natural fiber mattress with washable surface (NO plastic coverings); NEVER place a crib near a window
• No pillows, bumpers, comforters, quilts, sheepskins, or toys—including mobiles, crib gyms, stuffed animals, and rattles—when baby is sleeping or unattended

More Tips and Tools for You and Your Baby

As a parent, you know that getting your baby to drift off to dreamland—and get enough sleep—isn't always easy. But thankfully, there are ways you can help your baby get the sleep he or she needs! Visit www.johnsonsbaby.com/sleep for expert advice, trusted products, special offers, and more. This Web site can teach you soothing infant bathing and massage techniques that have been clinically proven to benefit both babies and parents. Get important sleep tips about the changing needs of babies and toddlers.

Is Your Baby Getting the Right Amount of Sleep? Find out at www.johnsonsbaby.com/sleep

Now there is a way to find out if your baby's sleep habits are normal for his or her age. JOHNSON'S^® worked with leading pediatric sleep experts to create a unique way to help you learn how well your baby sleeps. Once you've answered the online questions, you'll get a Customized Sleep Profile detailing your baby's sleep results. You'll also receive customized age-appropriate advice on how you can help your baby sleep better as he or she grows.

Your Customized Sleep Profile is available only at www.johnsonsbaby.com/sleep.

The Happy Ending You Always Dreamed Of

Take advantage of our full line of products, developed with pediatricians and sleep experts. They include

all containing NATURALCALM^™ essences.

With a nighttime routine and a little help from JOHNSON'S^®, your baby's sleep story will always end with the "happily ever after" you've been dreaming about.

Sweet Dreams for Everyone

Reference: 1. Mindell JA. The benefits of sleeping through the night. In: Sleeping Through the Night: How Infants, Toddlers, and Their Parents Can Get a Good Night's Sleep. Rev ed. New York, NY: HarperResource; 2005:11.