Discover JOHNSON'S® Baby NATURALS® Brand

The only line of baby skin care products that is at least 97% naturally-derived with more than 100 years of baby care expertise.

The experts at JOHNSON’S® Baby have combined 100 years of trusted baby care knowledge and the gentle power of Mother Nature to create a naturally-derived JOHNSON’S® Baby NATURALS® product line that addresses the many needs of delicate infant skin as well as nurses and moms seeking more natural and sustainable products.

Clinically proven mild, it's designed gentle enough for newborns:

  • Features 100% naturally-derived hypoallergenic fragrance
  • Cleansers that are as gentle to the eyes as pure water1
  • At least 97% naturally-derived and carefully selected ingredients
  • Free from parabens, dyes, animal byproducts, lanolin, paraffins, silicones, petrolatum, phthalates, and irritating essential oils
  • Hypoallergenic formulas
  • Allergy-, dermatologist-, and pediatrician-tested
  • Flip-top cap for easy use

Reference: 1. Data on file, Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc.