JOHNSON'S® HEAD-TO-TOE® Baby Wash Is Designed With Evidence-based Guidelines in Mind

Evidence-based Guidelines for a mild cleanser1:

  • Select mild cleansing bars or liquid cleansers that have a neutral or mildly acidic pH or those that have minimal impact on the baby’s skin surface pH
  • Ideally, a cleanser should not cause skin irritation, disrupt the normal pH of the skin, or cause stinging or irritation of the eyes
  • Choose products containing preservatives that have demonstrated safety and tolerability in newborns

JOHNSON'S® HEAD-TO-TOE® Baby Wash:

  • Meets Evidence-based Guideline for pH of 5.5 to 7.0
  • As mild to the skin as pure water
  • Gently cleanses without drying
  • NO MORE TEARS® Formula—as mild to the eyes as pure water
  • Hypoallergenic fragrance
  • Soap-free, dye-free
  • Dermatologist- and allergy-tested

JOHNSON'S® HEAD-TO-TOE® Extra Moisturizing Baby Wash meets Evidence-based Guidelines for a mild cleanser

  • Meets Evidence-based Guideline for pH of 5.5 to 7.0
  • As mild to the skin as pure water
  • Gently cleanses without drying
  • NO MORE TEARS® Formula—as mild to the eyes as pure water
  • Hypoallergenic fragrance
  • Soap-free, dye-free
  • Dermatologist- and pediatrician-tested

Like you JOHNSON'S® understands that protecting a newborn's skin is vitally important during the immediate neonatal period and to the overall development of healthy skin.

Reference: 1. Association of Women's Health, Obstetric and Neonatal Nurses (2013). Neonatal Skin Care Evidence-based Clinical Practice Guideline, 3rd Edition. Washington, DC. Author.