Scientifically Evaluated Ingredients Are Used to Make Gentle JOHNSON'S® Products

JOHNSON'S® is the #1 choice of hospitals for a reason:

  • Comprehensive evaluation of formulation for dermal irritation and sensitization
  • Backed by a history of extensive infant skin care research
  • Backed by more than 100 years of baby care experience
  • Specially formulated for developing skin and eyes
  • Rigorously tested ingredients and preservatives
  • Meets the Association of Women’s Health, Obstetric and Neonatal Nurses Neonatal Skin Care Evidence-based Clinical Practice Guideline for baby’s first bath


Improved formula. Hypoallergenic fragrance. Free of quaternium-15, parabens, and phthalates, in addition to being soap-free and dye-free. Dermatologist- and pediatrician-tested. Allergy-tested. This NO MORE TEARS® formula is as mild to the eyes and skin as pure water. It gently cleanses even sensitive infant skin without drying.

Ingredients: Water, Cocamidopropyl Betaine, PEG-80 Sorbitan Laurate, Sodium Trideceth Sulfate, PEG-150 Distearate, Glycerin, Polyquaternium-10, Tetrasodium EDTA, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Ethylhexylglycerin, Phenoxyethanol, Fragrance

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Improved formula. Paraben-free. Hypoallergenic. Dermatologist- and pediatrician-tested. This mild and well-tolerated lotion, with a 24-hour moisturizing formula, is clinically shown to nourish infants’ skin barrier.

Ingredients: Water, Isopropyl Palmitate, Glycerin, Stearic Acid, Glyceryl Stearate, Cetyl Alcohol, Cetearyl Alcohol, Dimethicone, Mineral Oil, Phenoxyethanol, Polysorbate 20, Magnesium Aluminum Silicate, Fragrance, Carbomer, P-Anisic Acid, Sodium Hydroxide, Xanthan Gum, Ethylhexylglycerin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Red 33

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JOHNSON'S® HEAD-TO-TOE® Extra Moisturizing Baby Wash

Improved formula.10x more moisturizer than our regular wash, leaving skin hydrated. Designed to gently cleanse even dry/sensitive skin, leaving baby’s skin soft and moisturized. Paraben- and phthalate-free. Hypoallergenic. Dermatologist- and pediatrician-tested. Suitable for newborns. pH balanced for baby’s delicate skin.

Ingredients: Water, Glycerin, Cocamidopropyl Betaine, Sodium Lauroamphoacetate, Hydroxypropyl Starch Phosphate, Coco-Glucoside, Polyquaternium-7, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Styrene/Acrylates Copolymer, Disodium EDTA, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Fragrance

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JOHNSON'S® HEAD-TO-TOE® Extra Moisturizing Baby Cream

24-hour, long-lasting moisture. Designed to nourish, moisturize, and hydrate dry, sensitive baby skin. Suitable for newborns. Clinically proven mildness. Dermatologist- and pediatrician-tested. pH balanced for baby’s skin.

Ingredients: Water, Mineral Oil, Glycerin, Sorbitol, Glyceryl Oleate, Caprylyl Glycol, PEG-40 Hydrogenated Castor Oil, Glyceryl Stearate, PEG-100 Stearate, Sodium Citrate, Carbomer, Sodium Hydroxide, p-Anisic Acid, Fragrance

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JOHNSON'S® Baby Shampoo

Improved formula. Hypoallergenic fragrance. NO MORE TEARS® formula. Soap-free. Dermatologist-tested. Allergy-tested. This shampoo is proven to be mild and well tolerated, and is as gentle to eyes as pure water. Designed for infants, but suitable for all patients and all hair types.

Ingredients: Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, Sodium Trideceth Sulfate, PEG-150 Distearate, Phenoxyethanol, Glycerin, Citric Acid, Fragrance, Sodium Benzoate, Tetrasodium EDTA, Polyquaternium-10, Ethylhexylglycerin, Sodium Hydroxide, Potassium Acrylates Copolymer, Yellow 10, Yellow 6

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JOHNSON'S® HEAD-TO-TOE® Baby Cleansing Cloths

Gently clean baby between baths without water. Almost twice the size of a baby wipe, these cleansing baby washcloths are soft and thick for a quick and convenient all-over clean. Hypoallergenic, phthalate-free, paraben-free. Suitable for newborns.

Ingredients: Water, Glycerin, Glyceryl Polyacrylate, Carbomer, Coco-Glucoside, Polyglyceryl-2 Dipolyhydroxystearate, Lauryl Glucoside, Glyceryl Oleate, P-Anisic Acid, Sodium Hydroxide, Citric Acid, Phenoxyethanol, Sodium Benzoate, Fragrance.

See the Material Safety Data Sheet.

Rose Petal Demonstration

Proven mild and effective, even on the most delicate of surfaces

Keeping babies clean is essential to overall health.1 Clinical studies have shown cleansing with water alone is not enough to remove irritants, dirt, and germs, and can have a drying effect on infant skin.2-3

Using rose petals to simulate the soft, smooth, and delicate surface of a baby’s skin, we compared the mildness and efficacy of water, soap, and JOHNSON’S® HEAD-TO-TOE® Baby Wash to show that water alone may not be the best way to cleanse and that soap may not be mild enough.

Rose petals were treated with dirt (chocolate), soaked, and rinsed with either water, a 1% JOHNSON’S® HEAD-TO-TOE® Baby Wash, or 1% soap solution.


Our rose petal demonstration showed that while mild, water alone is not an effective cleanser and soap can be irritating. JOHNSON’S® HEAD-TO-TOE® baby wash provided mild, gentle, and effective cleansing without damage.

1. Telofski LS, Morello AP, 3rd, Mack Correa MC, et al. The infant skin barrier: can we preserve, protect, and enhance the barrier? Dermatol Res Pract. 2012;198789:1-18. 2. Lavender T, et al. Infant skin-cleansing product versus water: a pilot randomized, assessor-blinded controlled trial. BMC Pediatrics. 2011.11: 35. 3. Lavender T, et al. Randomized controlled trial evaluating a baby wash product on skin barrier function in healthy term neonates. J. Obstet Gynecol Neonatal Nurs 2013. Vol 42 No 2 pp 203-214.